Some scholars have argued to abandon the focus on a single platform in favor of studying SNS in general (GSNS). In 2021, Twitter expanded its workforce by about 2,000 employees, up 35%, to end the year with more than 7,500 employees concentrated in engineering, product, design and research.Most research on Social Network Sites (SNS) has focused on Facebook. “Although retooling our revenue products in light of Apple’s privacy-related iOS changes took additional time, energy, and resources in 20, we believe that our product improvements have helped reduce the impact on Twitter.” “The impact of is likely to vary across ad platforms given the unique mix of ad formats, signal, and remediations on each, as well as other factors,” Twitter said in its shareholder letter. Twitter’s guidance for Q1 2022 is for total revenue to be between $1.17 billion and $1.27 billion and GAAP operating loss to be $225 million-$175 million. On the earnings call, Agrawal said Twitter believes it can hit the 2023 mDAU target based on various indicators, including an annual increase in 2021 of more than 25% in the number of people who come to Twitter daily to either create a new account or reactivate an existing account (after at least 30 days off the service).įor full-year 2022, Twitter expects revenue to grow in the “low-to-mid 20% range” (excluding MoPub, the in-app advertising division it sold for $1 billion in a deal that closed last month), with performance-based ad revenue growing faster than brand advertising. “We are more focused and better organized to deliver improved personalization and selection for our audience, partners and advertisers.” “Our strong 2021 performance positions us to improve execution and deliver on our 2023 goals,” Agrawal said in announcing the results. The Q4 earnings report is the first under new CEO Parag Agrawal, Twitter’s former CTO who took the reins after Jack Dorsey, who co-founded Twitter in 2006, announced his resignation from the social media company in November. “We intend to enter into a $2 billion accelerated share repurchase (ASR) and repurchase the remaining $2 billion over time,” Twitter said. In addition, the company announced that Twitter’s board of directors approved a new $4 billion share buyback program. In announcing Q4 results, Twitter reaffirmed its long-term 2023 goals, which include hitting at least 315M mDAU in Q4 2023 and $7.5 billion in full-year revenue for ’23. inched up about 1 million, to 38 million mDAU in the year-end quarter. Wall Street analysts on average expected revenue of $1.58 billion and adjusted EPS of 35 cents, per Refinitiv.įor the last three months of 2021, Twitter’s average monetizable daily active users (mDAU) worldwide reached 217 million, up 6 million sequentially and an increase of 13% year over year. That represented a net margin of 12% and adjusted earnings per share of 33 cents. Twitter posted net income of $182 million in Q4, down 18%, as operating costs jumped 35% with an increase in hiring and investment in infrastructure and marketing spending. That contributed to a historic drop in Meta’s market capitalization. Twitter’s indication that Apple’s privacy changes are causing minimal disruption stands in contrast to the warning from Meta (Facebook’s parent company), which said it anticipates a bigger impact on Q1 revenue growth from the iOS changes. Click here to sign up for Variety‘s free Strictly Business newsletter covering earnings, financial and investment news, and more.
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